2024 Ford Maverick Models Trim Comparison

The 2024 Ford Maverick is offered in XL, XLT, and Lariat trim levels and popular options like the Tremor Package and Black Appearance Package. Learn more about the Ford Maverick or start your adventure with a Maverick build and price now.

The 2024 Maverick is designed for the do-it-yourselfer and weekend adventurer that places a high priority on value and flexibility. This foundation starts with BUILT FORD TOUGH capability and durability that includes the standard 2.0L EcoBoost I-4 or available 2.5L Atkinson-cycle Hybrid powertrain. Add the innovative FLEXBED and available FX4 and Tremor Off-Road Packages and the adventure begins.

2024 Ford Maverick Lariat Trim Level
2024 Ford Maverick -Lariat Trim Level

2024 Ford Maverick Trim Levels

Compare the three trim levels offered on the 2024 Ford Maverick: XL, XLT, and Lariat. All Mavericks come standard with a 2.0L EcoBoost I-4 with 8-speed automatic transmission and available 2.5L Atkinson-cycle Hybrid I-4 (FWD only) powertrain.

Each Maverick trim is capable of a 1,500-lb. standard payload capacity and 2,000-lb. base towing capacity to support all your big projects and long hauls. New for 2024 is the 4k Tow Package available only on the 2.0L EcoBoost engine in AWD and boosts the towing capacity to 4,000lbs.

2024 Ford Maverick exterior colors vary by trim with the XL only having 5 color options to choose from and the XLT and Lariat offer 9 exterior color options: Shadow Black, Oxford White, Cactus Gray, Carbonized Gray Metallic, Terrain, Azure Gray Metallic Tri-Coat, Hot Pepper Red Metallic Tinted Clearcoat, Iconic Silver Metallic, Atlas Blue Metallic.

2024 Ford Maverick XL

The Maverick XL is an exceptionally value-packed trim equipped with a 4G LTE Wi-Fi hotspot, eight-inch LCD center-stack touchscreen, FordPass™ Connect, LED headlamps, two USB ports, Apple CarPlay® and Android Auto™ compatibility.

The 2.0L EcoBoost I-4 engine comes standard in FWD (optional AWD) and kicks out 250 horsepower. The optional 2.5L Hybrid engine brings 191 horsepower and is only available as FWD.

Pricing for the 2024 Ford Maverick XL with the 2.0L EcoBoost engine starts at $23,815 and with the 2.5L Hybrid engine starts at $25,315. 

Available packages on the XL model include the new 4k Tow Package (2.0L and AWD required) and Ford Co-Pilot 360.

The 4K Tow Package is offered on all trims and tows a maximum of 4,000 lbs. Additionally on the 4k Tow Package offers Trail Brake Controller, Trailer Hitch Receiver, Transmission Oil Cooler, High Capacity Radiator, Upgraded Cooling Fan and Upgraded Drive Ratio.

Those seeking a Maverick for the minimum price, the XL trim adds a ton of towing capacity for a cute little truck.

Ford Maverick Xl
2024 Ford Maverick XL

2024 Ford Maverick XLT

The biggest difference when stepping up the XLT trim level is the sleek looking aluminum wheels, sporty cloth interior and lots of more packages to add-on.

Offering enhanced functionality with a dash of attitude, the Maverick XLT offers upgraded 17-inch Carbonized Gray-painted aluminum wheels, and an upgraded Navy Pier and Medium Slate interior over the XL version.

The XLT model also comes with LED Bed Lighting, 400W In-Bed Power, and 10 FLEX BED™ system tie-down spots.

Stepping up to the 2024 Ford Maverick XLT, pricing starts at $26,315 for the 2.0L EcoBoost and up to $27,815 gets drivers the 2.5L Hybrid engine.

Available packages on the 2.0L include: Advanced 4WD System, FX4, Black Appearance PKG, Tremor Off-Road PKG, XLT Luxury PKG, 4k Tow PKG, and Ford Co-Pilot 360 PKG. 

On the 2.5L Hybrid Engine, available packages include: Black Appearance PKG, XLT Luxury PKG, and the Ford Co-Pilot 360 PKG.

Most will select the Black Appearance Package that upgrades the wheels to 18″ Machine-face Ebony Aluminum Wheels and blacked out mirrors, grille, seats, headlamps and taillamps.

Ford Maverick Xlt
2024 Ford Maverick XLT

2024 Ford Maverick Lariat

For the ultimate in style, technology and functionality, step into a 2024 Ford Maverick Lariat.

Sit back and relax in your Maverick Lariat standard with Power 8-way adjustable driver seat, power lumbar driver and 6-way adjustable manual passenger seat that rides on 18-inch machined-face bright aluminum wheels.

The interior boasts Desert Brown ActiveX trimmed seats, soft vinyl-wrapped steering wheel and dual-zone electronic automatic temperature control, and this model caters to your comfort.

Compared to the Maverick XLT, the Lariat trim adds the following packages as standard on both engines: XLT Luxury PKG, Ford Co-Pilot 360 PKG, and Ford Co-Pilot 360 Assist PKG that adds Adaptive Cruise Control, Evasive Steering Assist, and Rear Parking Sensors.

For the 2.0L EcoBoost, the Advanced 4WD System, FX4, Black Appearance PKG, Tremor Off-Road PKG, and 4K Tow Package are optional upgrades.

Ford Maverick Lariat Interior

The Ford Maverick Lariat interior gets a leg up on luxury with Desert Brown ActiveX trimmed front bucket seats, eight-way adjustable power driver’s seat with lumbar support and six-way adjustable power passenger seat.

Every Ford Maverick features a roomy SuperCrew interior that accommodates five people so no friends will ever be left behind.

Ford Maverick Lariat Interior with Desert Brown ActiveX Trimmed Seats
Ford Maverick Lariat Interior with Desert Brown ActiveX Trimmed Seats
Ford Maverick Lariat
2024 Ford Maverick Lariat

2024 Ford Maverick Pricing

Ford has priced the 2024 Ford Maverick very competitively with starting prices around $23,815. The following are the starting prices for the 2024 Ford Maverick trim levels.

Pricing for the 2024 Ford Maverick XL with the 2.0L EcoBoost engine starts at $23,815 and with the 2.5L Hybrid engine starts at $25,315. 

Stepping up to the 2024 Ford Maverick XLT, pricing starts at $26,315 for the 2.0L EcoBoost and up to $27,815 gets drivers the 2.5L Hybrid engine.

The 2024 Maverick Lariat has a starting price of $34,855 with the 2.0L EcoBoost and $34,135 for the 2.5L Hybrid engine.

2024 Ford Maverick Houston TX
2024 Ford Maverick Houston TX

Which 2024 Maverick Trim is Right for Me?

Deciding on which Maverick trim is right for you will depend on your budget, options and styling needs. Because the Maverick has such a fantastic starting price on all models, our pick will always be the Maverick Lariat with the plethora of options available, standard 18″ wheels, and the beautiful Desert Brown interior.

The ultimate Maverick trim, the Lariat is pinnacle of form and function. The Maverick Lariat trim is outfitted with standard 18-inch machined aluminum wheels with painted pockets, Desert Brown ActiveX™ premium-vinyl seats, eight-way power driver’s seat and a leather-wrapped steering wheel. The Lariat interior tailors your driving experience with a noise-reducing windshield, ambient lighting, dual-zone electronic automatic temperature controls and a 6.5-inch LCD instrument cluster screen. Added Intelligent Access with push-button start means seamless entry and ignition.

2024 Maverick Changes


  • 2.0L EcoBoost I-4 with 8-speed automatic transmission is now the standard powertrain
  • 2.5L Atkinson-cycle Hybrid I-4 (FWD only) powertrain is now optional on all models


  • 4K Tow Package now includes full-size spare tire
  • Features previously included in LARIAT Luxury Package are now standard on LARIAT
  • Tremor Off-Road Package (17V)
    • Now includes hood and door decals
    • Now offers decal delete option (47A)
  • XLT Luxury Package (54L) now includes 400-watt inverter, modular 5-piece hard drop-in bedliner and Remote Start System


  • 400-watt inverter now standard on LARIAT
  • All features previously included in LARIAT Luxury Package are now standard on LARIAT
  • Remote Start System now standard on LARIAT
  • Ford Co-Pilot360 Advanced Driver Assistance Systems (ADAS) now standard on LARIAT
    • Adaptive Cruise with Stop-and-Go and Lane Centering
    • BLIS (Blind Spot Information System) with Cross-Traffic Alert
    • Evasive Steering Assist
    • Lane-Keeping System
    • Rear Parking Sensors
  • SYNC 3 now standard on LARIAT

2024 Maverick Paint Color Changes

Deleted: Area 51, Avalanche Gray, Alto Blue, Cyber Orange.

Added: Azure Gray, Terrain.

Maverick Black Appearance Package

In 2024 Ford offered the Black Appearance Package that is available on XLT and Lariat models. The Maverick Black Appearance Package includes 18″ Machine Faced Ebony Aluminum Wheels, Interior Accents and Black Edition Ford Logo on the front and back, and blacked out features on the Grille, Interior Accents, Seats, Headlamps and Taillamps.

2024 Ford Maverick Black Appearance Package
2024 Ford Maverick Black Appearance Package Available on XLT and Lariat Models

Maverick Hybrid

The heart of each Maverick Hybrid powertrain is the 2.5L Atkinson-cycle I‑4 engine. The gasoline engine includes an unconventional “5‑stroke” cycle designed specifically to operate at peak efficiency at all times. However, the gasoline engine is only part of each hybrid powertrain that includes an Electronically Controlled Continuously Variable PowerSplit Transmission (eCVT), electric traction motor, lithium-ion battery and Regenerative Braking System.

Out of the gate, the 2024 Maverick hybrid engine boasts a 2,000-lb. maximum payload rating. This hybrid powertrain generates 191 horsepower with the gas engine and electric motor working together and a 42 MPG estimated gas mileage in the city.

Key features of the 2.5L hybrid engine include:

  • 1.1-kWh lithium-ion battery
  • 94-kW electric traction motor
  • Electronic Continuously Variable PowerSplit Transmission (eCVT)
  • Regenerative Braking System
  • 1.1-kW lithium-ion battery pack
  • 173 lb.‑ft. of torque
  • Mounted under floor behind front-passenger seat
  • Battery pack sits on chill plate that is liquid-cooled

Maverick 2.0L EcoBoost I-4 Engine

The 2.0L EcoBoost I-4 engine standard on all Maverick models offers substantial horsepower and uses a twin-scroll turbocharger, meaning there are two sources of exhaust from the engine to spin the turbine. This system reduces turbo lag and helps maintain torque output over a more consistent rpm range. This engine is paired with the 8-speed automatic transmission.

The 2.0L engine boasts 250 horsepower @5,500 RPM and offers these key engine technologies: Aggressive deceleration fuel shutoff, Auto start-stop, intelligent oil-life monitor and Twin independent variable camshaft timing.

New for 2024, the 4K Tow Package is available on the 2.0L EcoBoost amping up the towing capacity to 4,000lbs.

Maverick 2.0l EcoBoost Engine With 4k Tow Package
Maverick 2.0L EcoBoost Engine With 4k Tow Package

Ford Maverick Flexbed System

Ford labeled the truck bed on the new Maverick as Flexbed because of it’s flexibility to help drivers organize, secure or conceal what the truck may be hauling. The bed has pre-formed slots and provisions that helps drivers use 2×4 or 2×6 boards as dividers to create sections or insert a panel as a shelf for two-tier loading. Flexbed is called a “system” because it allows drivers to create their own system of storage and hauling functionality that is unique only to them.

Flexbed Sections

Flexbed Sections 2024 Ford Maverick
Flexbed Sections 2024 Ford Maverick

The 2024 Ford Maverick has pre-made slots so users can slide in their own shelving to create custom spaces across the truck bed. Fit everything from bicycles, ice chests, backpacks or other loose items into compartments so they stay secure while driving on Houston highways.

Bed Space

Photo Showing Bed Space 2024 Ford Maverick
Bed Space 2024 Ford Maverick

Maverick is built for DIY projects around the house or around the yard. Every Maverick model has a 4.5′ cargo area that includes 6 cargo bed tie down hooks. Also available are 110 volt electrical outlets and LED cargo lights.


Photo of 6ft Bed 2024 Ford Maverick
6ft Bed 2024 Ford Maverick

The tailgate is part of that system and can be closed, open, or partially open at mid-height position and allows the Maverick to haul a bundle of 4×8 sheets of plywood.

Ford Maverick Dealer Houston, TX

Chastang Ford is the official Ford Maverick dealer in Houston, TX. At the time of this writing, there are no Ford Mavericks scheduled to appear on any Ford dealerships lot for the near future. We are here to help Ford Maverick customers in the Houston, Pasadena, Humble and Spring TX areas.

As the top rated dealer in Houston, Chastang Ford is dedicated to providing The Woodlands Ford truck shoppers a quality online shopping experience from the comfort of their home or work. Our certified Ford consultants will help you build the perfect Maverick for your truck needs. Check out our awesome inventory of new Ford vehicles for sale and you’ll understand why we’re known as the Ford Truck Experts here to help you or your business find the perfect truck for all your needs. Chastang Ford is your Houston Ford truck dealership for all your sales, service, and parts needs.

Contact Us - Ford Maverick

Chastang Ford is located in HOUSTON, TX.

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